The most legendary name in the club's history is Helmut Haller, born in Augsburg, player of the club and later become German international. He caused uproar after the lost World Cup Final in 1966 by taking the only match ball back home. According to Haller, a German tradition that the loser of the final may keep the ball, but the English protested that it would belong to hattrick hero Geoff Hurst. Almost 30 years later, the ball moved back to London, finally.
In Augsburg Haller is undisputed and has he become a statue at the WWK ARENA. The statue of Helmut Haller stands in front of the stadium, close to the entrance of block J.